5 alive – dodo

 

The music proved so popular on our 5 Alive commercial we rereleased the track, had vinyl records made, made a pop promo and resurrected Don Fardon’s career.

nikstewart-5alive-dodo-facebook-app-home_i

People were directed to a hub of digital activity on Facebook where you could ‘Dodo your photo’ or ‘Do the Dodo’ where fans where challenged to do the dance or buy the track via iTunes.